The most followed dry shampoo brand on TikTok, COLAB continues to disrupt the category with new launches and high-impact U.S. marketing initiatives.
CLD PR is thrilled to announce that it has been appointed as the U.S. agency partner for COLAB, the leading dry shampoo brand. The partnership will lead media, celebrity, and events strategy in the United States alongside COLAB’s existing industry-leading social media efforts, accelerating the brand’s U.S. growth in 2026.
Founded in 2015 by leading brand incubator SLG Brands, COLAB is and created by a collective of cosmetic scientists and haircare innovators with over a decade of dry shampoo expertise. Known for lightweight, high-performance formulas, COLAB dry shampoos instantly refresh roots, absorb excess oil, and add volume, all without residue. Each formula is dermatologically tested, enriched with Vitamin E, and finished with carefully crafted fragrances that elevate the everyday haircare routine.
The first major initiative under the U.S. partnership is the launch of COLAB’s innovative Workout Formula, the only dry shampoo with a unique, scalp cooling formula that is perfect for a post-workout hair refresh. In addition, the brand will make its presence felt at marquee events throughout the year, including Coachella, Miami Swim Week, and New York and Fashion Week.
COLAB is widely recognised as a pioneer in the dry shampoo category, from launching the invisible, residue-free Original formula to introducing the overnight treatment Overnight Renew, and maintains the most followed dry shampoo account on TikTok with over 440K followers and more than 340 million likes on #lovecolab. The range is available at over 35,000 points of distribution, including Walmart, Target, CVS Pharmacy, Kroger, Meijer, HEB, other international retailers.
For more information about COLAB and its range of dry shampoos, visit www.colab-hair.com.
COLAB is run by a collective of cosmetic scientists and creative haircare innovators based in Cheltenham, UK. With over a decade of dry shampoo expertise, COLAB creates “great hair days on demand” for consumers seeking instant results and convenience. The brand combines fun, affordable, and innovative products with science-backed performance, offering formulas for all hair types, textures, and colors.
COLAB @colabhair | www.colab-hair.com
SLG is a global beauty brand owner and incubation platform that has developed and launched some of the world’s most exciting, authentic, and trend-forward beauty brands. Founded in 1985 and led by Miles Dunkley alongside Lucy Beresford and Richard Buckland, SLG brings indie-brand adaptability together with global authority, innovation, and industry-leading expertise. Its portfolio includes COLAB Dry Shampoo, Johnny's Chop Shop, Rhyme&Reason, Velvotan, and Happy Hair People, with a legacy of partnerships spanning fashion, celebrity, and influencer-led brands worldwide.