Press Releases
White Fox Expands its Beauty & Lifestyle Line with the Launch of Volume 2 in Partnership with SLG Brands

After sell-out success of its debut Beauty & Lifestyle Collection in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to unveil Volume 2. An expanded beauty and lifestyle collection that further establishes beauty as a natural extension of the globa...

23 September 2026

Press Releases
Ready, Sweat, Glow: Sweaty Betty Launches New Beauty & Wellness Collection

A mindful collection of everyday essentials combining modern self-care, sensorial formulas and empowering storytelling. 

17 September 2026

Press Releases
Bella Freud X Boots Introduces Glamorama: A Bold New Chapter in Beauty

The iconic British fashion designer introduces her first beauty collection, exclusively available at Boots, in collaboration with leading beauty incubator, SLG Brands.

15 September 2026

Press Releases
Hunter to Launch Men’s Grooming Collection

The collection is developed in partnership with SLG Brands and will launch exclusively at Boots stores in the UK 

14 September 2026

Press Releases
From Fashion to Fragrance: A New Era of Personalised Scent by Global Fashion Sensation White Fox Boutique and Beauty Incubator SLG Brands

Following the sell-out success of White Fox’s Beauty and Lifestyle collection Volume 1 in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to launch its first-ever fragrance collection. 

15 July 2026

Press Releases
Joint Announcement - Acquisition of COLAB Dry Shampoo & Johnny's Chop Shop

FOR IMMEDIATE RELEASE

26 June 2026

Press Releases
COLAB Launches Workout Formula, Bringing Cooling Science to Dry Shampoo

Now available at Walmart nationwide, the 3-in-1 formula absorbs sweat and oil, neutralises odours, and refreshes the scalp instantly for active lifestyles. 

27 April 2026

Press Releases
SLG Scoops DOUBLE Win for their sell-out White Fox Beauty brand creation at Brand & Lifestyle Licensing Awards 2026

SLG Brands is celebrating a major industry win following the success of its collaboration with White Fox Boutique, which secured two top honours at the Brand & Lifestyle Licensing Awards 2026, marking the event’s 10th anniversary.

24 April 2026

Press Releases
From London With Attitude: COLAB crashes the K-Beauty Party - And Wins

British-founded dry shampoo brand grows presence in Target, Walmart and CVS while gaining momentum in South Korea’s leading beauty retailer Olive Young.

16 February 2026

Press Releases
Beauty Consumers Are Shaping a More Authentic, Inclusive and Transparent Future

SLG Brands' Beauty Pulse 2026 report reveals a more informed, empowered and questioning consumer, with authenticity, transparency and representation shaping the next era of beauty. 

22 October 2026

Press Releases
White Fox Expands its Beauty & Lifestyle Line with the Launch of Volume 2 in Partnership with SLG Brands

After sell-out success of its debut Beauty & Lifestyle Collection in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to unveil Volume 2. An expanded beauty and lifestyle collection that further establishes beauty as a natural extension of the globa...

23 September 2026

Press Releases
Ready, Sweat, Glow: Sweaty Betty Launches New Beauty & Wellness Collection

A mindful collection of everyday essentials combining modern self-care, sensorial formulas and empowering storytelling. 

17 September 2026

Press Releases
Bella Freud X Boots Introduces Glamorama: A Bold New Chapter in Beauty

The iconic British fashion designer introduces her first beauty collection, exclusively available at Boots, in collaboration with leading beauty incubator, SLG Brands.

15 September 2026

Press Releases
Hunter to Launch Men’s Grooming Collection

The collection is developed in partnership with SLG Brands and will launch exclusively at Boots stores in the UK 

14 September 2026

Press Releases
From Fashion to Fragrance: A New Era of Personalised Scent by Global Fashion Sensation White Fox Boutique and Beauty Incubator SLG Brands

Following the sell-out success of White Fox’s Beauty and Lifestyle collection Volume 1 in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to launch its first-ever fragrance collection. 

15 July 2026

Press Releases
Joint Announcement - Acquisition of COLAB Dry Shampoo & Johnny's Chop Shop

FOR IMMEDIATE RELEASE

26 June 2026

Press Releases
COLAB Launches Workout Formula, Bringing Cooling Science to Dry Shampoo

Now available at Walmart nationwide, the 3-in-1 formula absorbs sweat and oil, neutralises odours, and refreshes the scalp instantly for active lifestyles. 

27 April 2026

Press Releases
SLG Scoops DOUBLE Win for their sell-out White Fox Beauty brand creation at Brand & Lifestyle Licensing Awards 2026

SLG Brands is celebrating a major industry win following the success of its collaboration with White Fox Boutique, which secured two top honours at the Brand & Lifestyle Licensing Awards 2026, marking the event’s 10th anniversary.

24 April 2026

Press Releases
From London With Attitude: COLAB crashes the K-Beauty Party - And Wins

British-founded dry shampoo brand grows presence in Target, Walmart and CVS while gaining momentum in South Korea’s leading beauty retailer Olive Young.

16 February 2026

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