SLG Brands Wins Boots' Best Collaboration Partner Award for Outstanding Strategic Brand and Partnership Innovation

SLG Brands is incredibly proud to have been awarded Best Collaboration Partner by Boots at its May 2025 General Merchandise conference, reinforcing SLG’s reputation as the go-to partner for strategic brand and license partnerships entering the beauty and personal care re...
SLG Brands joins the British Beauty Council as Patron to Champion Innovation, Sustainability, and Industry Growth

SLG Brands, is proud to announce its Patronage of the British Beauty Council, aligning with the Council’s mission to drive positive change across the UK beauty industry. As a long-established innovator and brand incubator, SLG brings decades of expertise to a growing net...
Johnny’s Chop Shop Unveils Volume & Texture Powder – The Ultimate Styling Hack for the UK’s Most Wanted Haircut

London, UK – Johnny’s Chop Shop, the brand synonymous with cutting-edge male grooming, is proud to announce the launch of its latest innovation: Volume & Texture Powder. Developed by pro barbers, this fast-acting, volume-building powder is designed for guys with stra...
SLG Brands: 10 Years of Dry Shampoo Innovation – Introducing COLAB Supreme Clean, Our Most Absorbent Formula Yet

For over a decade, SLG Brands has been at the forefront of dry shampoo innovation with their brand COLAB, consistently redefining the category to meet the evolving needs of consumers.
Say Goodbye to Grease – COLAB’s Latest Dry Shampoo Innovation, Supreme Clean delivers maximum oil absorption* for light, fresh & fabulous hair!

The wait is over – global dry shampoo experts, COLAB has just launched its game-changing Supreme Clean dry shampoo formula, designed to deliver an enhanced clean without the cakey, heavy feel that turns so many people off from dry shampoo, with its most oil absorbing dry...
As social searches for self-care surge, Happy Hair People™ celebrates one joyful year of mood-boosting haircare

As interest in self-care continues to rise, searches for the term #selfcare have increased by over 61%1 on TikTok since the launch of Happy Hair People™ last year. Whilst searches for wellbeing are up 97%1 and mental health up 21%1 and with 88% of people wishing they had...
SLG Brands Wins Boots' Best Collaboration Partner Award for Outstanding Strategic Brand and Partnership Innovation

SLG Brands is incredibly proud to have been awarded Best Collaboration Partner by Boots at its May 2025 General Merchandise conference, reinforcing SLG’s reputation as the go-to partner for strategic brand and license partnerships entering the beauty and personal care re...
SLG Brands joins the British Beauty Council as Patron to Champion Innovation, Sustainability, and Industry Growth

SLG Brands, is proud to announce its Patronage of the British Beauty Council, aligning with the Council’s mission to drive positive change across the UK beauty industry. As a long-established innovator and brand incubator, SLG brings decades of expertise to a growing net...
Johnny’s Chop Shop Unveils Volume & Texture Powder – The Ultimate Styling Hack for the UK’s Most Wanted Haircut

London, UK – Johnny’s Chop Shop, the brand synonymous with cutting-edge male grooming, is proud to announce the launch of its latest innovation: Volume & Texture Powder. Developed by pro barbers, this fast-acting, volume-building powder is designed for guys with stra...
SLG Brands: 10 Years of Dry Shampoo Innovation – Introducing COLAB Supreme Clean, Our Most Absorbent Formula Yet

For over a decade, SLG Brands has been at the forefront of dry shampoo innovation with their brand COLAB, consistently redefining the category to meet the evolving needs of consumers.
Say Goodbye to Grease – COLAB’s Latest Dry Shampoo Innovation, Supreme Clean delivers maximum oil absorption* for light, fresh & fabulous hair!

The wait is over – global dry shampoo experts, COLAB has just launched its game-changing Supreme Clean dry shampoo formula, designed to deliver an enhanced clean without the cakey, heavy feel that turns so many people off from dry shampoo, with its most oil absorbing dry...
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