• SLG Brands
    SLG Brands

    SLG Brands

    Design-driven. Fuelled by fashion and trend. Creatively geared, building remarkable brands for the global beauty market
    Press Releases
    White Fox Expands its Beauty & Lifestyle Line with the Launch of Volume 2 in Partnership with SLG Brands

    After sell-out success of its debut Beauty & Lifestyle Collection in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to unveil Volume 2. An expanded beauty and lifestyle collection that further establishes beauty as a natural extension of the globa...

    23 September 2026

    Press Releases
    Ready, Sweat, Glow: Sweaty Betty Launches New Beauty & Wellness Collection

    A mindful collection of everyday essentials combining modern self-care, sensorial formulas and empowering storytelling. 

    17 September 2026

    Press Releases
    Bella Freud X Boots Introduces Glamorama: A Bold New Chapter in Beauty

    The iconic British fashion designer introduces her first beauty collection, exclusively available at Boots, in collaboration with leading beauty incubator, SLG Brands.

    15 September 2026

    Press Releases
    Hunter to Launch Men’s Grooming Collection

    The collection is developed in partnership with SLG Brands and will launch exclusively at Boots stores in the UK 

    14 September 2026

    Press Releases
    From Fashion to Fragrance: A New Era of Personalised Scent by Global Fashion Sensation White Fox Boutique and Beauty Incubator SLG Brands

    Following the sell-out success of White Fox’s Beauty and Lifestyle collection Volume 1 in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to launch its first-ever fragrance collection. 

    15 July 2026

    Press Releases
    Joint Announcement - Acquisition of COLAB Dry Shampoo & Johnny's Chop Shop

    FOR IMMEDIATE RELEASE

    26 June 2026

    Press Releases
    Dry Shampoo Pioneer COLAB Appoints CLD PR to Lead U.S. Media, Celebrity, and Events Strategy

    The most followed dry shampoo brand on TikTok, COLAB continues to disrupt the category with new launches and high-impact U.S. marketing initiatives.

    9 February 2026

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    SLG Brands

    We are an international brand incubator business that create powerfully soulful brands. From within our in-house studio and lab, we use the power of design, formulation innovation and highly imaginative marketing to enrich brand appeal and to stimulate brand growth.

    Our portfolio of vibrant and authentic beauty & male grooming brands is a synergy of indie brand cool and global brand authority.

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