• SLG Brands
    SLG Brands

    SLG Brands

    Design-driven. Fuelled by fashion and trend. Creatively geared, building remarkable brands for the global beauty market
    Press Releases
    From Fashion to Fragrance: A New Era of Personalised Scent by Global Fashion Sensation White Fox Boutique and Beauty Incubator SLG Brands

    Following the sell-out success of White Fox’s Beauty and Lifestyle collection Volume 1 in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to launch its first-ever fragrance collection. 

    15 July 2026

    Press Releases
    Joint Announcement - Acquisition of COLAB Dry Shampoo & Johnny's Chop Shop

    FOR IMMEDIATE RELEASE

    26 June 2026

    Press Releases
    Dry Shampoo Pioneer COLAB Appoints CLD PR to Lead U.S. Media, Celebrity, and Events Strategy

    The most followed dry shampoo brand on TikTok, COLAB continues to disrupt the category with new launches and high-impact U.S. marketing initiatives.

    9 February 2026

    Subscribe

    Let's stay in touch!

    SLG Brands

    We are an international brand incubator business that create powerfully soulful brands. From within our in-house studio and lab, we use the power of design, formulation innovation and highly imaginative marketing to enrich brand appeal and to stimulate brand growth.

    Our portfolio of vibrant and authentic beauty & male grooming brands is a synergy of indie brand cool and global brand authority.

    We use cookies to run our website, analyze your use of our services, manage your online preference & personalize ad content. By accepting our cookies, you’ll get relevant content and social media features, personalized ads, and an enhanced browsing experience. To manage your choices, click „Cookie Settings”. Necessary cookies are required for the core website functionality and cannot be rejected. For more information, see our Cookie Policy.
    Cookie settings
    Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them, except for Necessary Cookies which are required to provide core website functionality. When categories that have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. You can see a list of cookies assigned to each category and detailed information on those cookies in the “Cookie Policy” tab.
    Necessary cookies
    Some cookies are required to provide core functionality. The website won't function properly without these cookies and they are enabled by default and cannot be disabled.
    Preferences
    Preference cookies enables the website to remember information to customize how the website looks or behaves for each user. This may include storing selected currency region, language or color theme.
    Analytical cookies
    Analytical cookies help us improve our website by collecting and reporting information on its usage.
    Marketing cookies
    Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.