As social searches for self-care surge, Happy Hair People™ celebrates one joyful year of mood-boosting haircare
    As social searches for self-care surge, Happy Hair People™ celebrates one joyful year of mood-boosting haircare
    Press Releases

    As social searches for self-care surge, Happy Hair People™ celebrates one joyful year of mood-boosting haircare

    04 June 2025

    As interest in self-care continues to rise, searches for the term #selfcare have increased by over 61%1 on TikTok since the launch of Happy Hair People™ last year. Whilst searches for wellbeing are up 97%1 and mental health up 21%1 and with 88% of people wishing they had more time for self-care², taking time to enjoy the moment and celebrate the day has never felt more vital.
    Launched in 2024, Happy Hair People™ is the pioneering haircare brand turning everyday routines into joyful rituals. Now stocked at Target, Kroger, and Meijer, the brand offers a feel-good range of shampoos and conditioners powered by happy MoodScentz+™ – a breakthrough fragrance technology scientifically proven to boost happiness and enhance your mood. The innovation is backed by 35 years of research and tested on more than 7,000 people.
    Created for everyone, the range includes two signature collections – ‘Ride the Waves’ and ‘Yes Curl’ – plus cult-fave treatments like ‘Feelin’ Groovy’ curl cream and ‘Happy Soul’ leave-in conditioner.
    And now, the brand introduces its newest addition to the happy hair line-up:
    Happy Hydration Shampoo & Conditioner – for super soft, happy & hydrated hair. I’m all about weightless hydration & glowing shine. Made for all hair types that need a juicy boost.
    All formulas are vegan, cruelty-free, sulfate-free, and come in cheerful yellow bottles made from 50% recycled plastic.
    Beyond beauty, Happy Hair People™ is proud to continue its partnership with mental health tech non-profit Project Healthy Minds, working to make support more accessible to all. Since the inception of Project Healthy Minds they’ve helped over 400,00 people5 get the support they need and make strides in fighting the stigma around mental health.
    With 96% of Millennials and Gen Z reporting anxiety3 and 60% not accessing the care they need4, all Happy Hair People™  products include QR codes on-pack linking directly to the Guide for Healthy Minds – the world’s first free digital mental health marketplace – so everyone can find support based on how they’re feeling, whenever they need it.
    Happy Hair People™ is available now at Target, Kroger and Meijer – RRP $7.99
    HHP_AYR_Freselam_Curl_141_RT_Uncropped-2292x1563-c5aee01.png

    1 Source: TikTok Q1 2025 vs Q1 2024

    2 Source: Independent Survey of 200 16-43 females (USA) conducted by Attest for Happy Hair People

    3, 4,5 Source: Statistics provided by Project Healthy Minds https://www.projecthealthyminds.com

    About HAPPY HAIR PEOPLETM

    Happy Hair People™ is on a mission to turn haircare into a daily dose of delicious‑smelling self-care with their shampoo and conditioner range. The magic ingredient is a mood‑boosting fragrance technology called happy MoodScentz+™; scientifically proven to enhance happiness and create a positive frame of mind.

    Happy Hair People™ has been created for everyone, with three distinct ranges – ‘Happy Hydration’, ‘Ride the Waves’ and ‘Yes Curl’ – so whether curls and coils are craving happy hydration or waves want a bouncy boost they’ve got you. Blended with a recipe of amazing haircare ingredients that are cruelty free, vegan, and free from sulfates and packaged in sunny yellow bottles made from 50% recycled plastic. Plus, they have two treatment products available: a curl‑defining cream ‘Feelin’ Groovy’ and leave-in conditioner ‘Happy Soul’, so there is joyfulness bottled for everyone!

    Happy Hair People™ are proud to be working with mental health tech nonprofit Project Healthy Minds on their journey to make mental health services more accessible for all, with a QR code on all the bottles connecting to Project Healthy Mind’s “Guide For Healthy Minds.” The world’s first free digital mental health marketplace, to help people find mental health services based on how they’re feeling or what they’re going through.

    The range is available in over 3000 points of distribution, across a range of international retailer outlets including Target, Kroger, Meijer and Amazon and has over 150K followers on TikTok.

    HAPPY HAIR PEOPLE was launched in 2024 by SLG Brands, a global beauty brand owner and incubation platform partner who has developed and launched some of the most exciting, vibrant and authentic beauty brands available around the world; consistently demonstrating their capabilities as agile, quick movers to consumer movements, trend and changing technologies.

    For more information, imagery or just to have a chat please email the newsroom pr@slgbrands.com

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