SLG Brands is thrilled to announce a groundbreaking partnership with White Fox Boutique, the dynamic Australian fashion label renowned for its bold, trendsetting designs and massive Gen Z following.
This collaboration marks White Fox's inaugural venture beyond its direct-to-consumer fashion offerings, introducing an exclusive beauty product line set to debut in Boots stores in the UK market and globally across White Fox online stores.
Established in 2013 by founders Georgia and Daniel Contos, White Fox Boutique rapidly ascended from a startup operating out of their home to a global fashion powerhouse, particularly beloved across the USA, UK and Australia. Leveraging the influence of social media and strategic partnerships with high-profile celebrities, including the Kardashian sisters and Victoria's Secret models, White Fox has become synonymous with the party and festival aesthetic and contemporary streetwear. (whitefoxboutique.com)
This collaboration with SLG Brands signifies White Fox's first foray into the beauty industry, aiming to create products that not only complement their fashion lines and provide their consumers with their most sought-after beauty staples to ‘get their perfect look’, but also enhance UK brand awareness and drive traffic to their online platforms, as they look to expand their UK presence.
The beauty range will be available in store at Boots, and online through White Fox’s global online stores. (www.whitefoxboutique.com.au www.whitefoxboutique.co.uk www.whitefoxboutique.com)
The partnership has been a hands-on endeavour, with Georgia Contos and her team from Australia collaborating closely with SLG's R&D experts at their Cheltenham headquarters. Together, they've developed products designed to resonate with the social media-savvy consumer, incorporating high-trending elements perfect for digital engagement.
With SLG Brands’ extensive beauty industry expertise, they have provided full support in product development, regulatory compliance, and market strategy. Every item in the range* also includes an exclusive 'Bestie Bonus', a digital reward to be redeemed online — ensuring that each physical product sale drives further engagement and purchases through White Fox's direct-to-consumer platform – a true integrated omni-channel strategy.
"Partnering with White Fox Boutique is a wonderful venture for us," said Lucy Beresford, Managing Director of SLG Brands. "Their keen understanding of the Gen Z market, incredible social commerce and immersive marketing strategies align seamlessly with SLG’s commitment to innovation in today’s beauty environment. This collaboration allows us to merge fashion and beauty in a way that speaks directly to today's consumers."
Georgia Contos, co-founder of White Fox Boutique, shared, "Expanding into beauty has always been a vision for us, and collaborating with SLG Brands provides the perfect synergy. Their expertise ensures that our beauty line will reflect the same quality and trendsetting appeal that our fashion is known for. The addition of our Bestie Bonus rewards also lets us connect even deeper with our loyal community, turning beauty lovers into lifelong White Fox fans."
The exclusive beauty collection is scheduled to launch in Autumn/Winter 2025, in larger Boots stores across the UK and through White Fox’s global online stores. This initiative has set a new standard for fashion and beauty collaborations, offering consumers an integrated brand experience that transcends traditional retail boundaries.
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