✅ Maximum oil absorption: delivering all-day freshness and confidence.
✅ Beautifully fragranced: Smells like freshly washed hair – all day, every day.
✅ Vitamin E Enriched: Nourishes your scalp.
✅ Weightless Freshness: Super clean hair without the heavy, cakey feel.
✅ Dermatologically Tested: Vegan & cruelty free.
💬 “It actually feels like nothing is in my hair – just clean and fresh!”
💬 “My hair has volume and looks amazing without the weird chalky feel.”
💬 “It smells so good and works instantly. Total game-changer!”
*Compared to COLAB Original.
1Attest Dry Shampoo Survey June 2024
2Independent USA Consumer User Trials 2024
3Bazaarvoice Reviews 2025
About COLAB Dry Shampoo
COLAB is run by a collective of cosmetic scientists & creative haircare innovators. We have over a decade of dry shampoo expertise from our base in Cheltenham, UK. Our mission is to create ‘great hair days on demand’ for our consumer, who is looking for instant results & convenience.
We believe that beauty should be fun and affordable, whilst never compromising on quality.
As experts in Dry Shampoo, COLAB has long demonstrated its reputation in bringing innovation to the category and meeting the needs of its global consumers, and has built a loyal community on social media, as the most followed Dry Shampoo brand on TikTok with over 440k followers and over 340 million likes on #lovecolab.
COLAB disrupted the category as the first brand ever on the market to create an invisible, ‘white-residue free’ formula, as well as innovators in overnight formulas with ‘COLAB Overnight Renew’.
The core range is backed by dermatological testing and is independently tested on consumer panels. The range is available in over 35,000 points of distribution, across a range of international retailer outlets including Walmart, Target, CVS, Kroger, Feel Unique, Sainsburys, Amazon, Kruidvat, Hebe, Di, Muller, Manor, Olive Young, Woolworths, Chemist Warehouse, and many more.
COLAB was launched in 2014 by SLG Brands, a global beauty brand owner and incubation platform partner who has developed and launched some of the most exciting, vibrant and authentic beauty brands available around the world; consistently demonstrating their capabilities as agile, quick movers to trends, consumer movements and changing technologies.
For more information, imagery or just to have a chat please contact their newsroom pr@slgbrands.com