After sell-out success of its debut Beauty & Lifestyle Collection in 2025, White Fox Boutique, in partnership with SLG Brands, is proud to unveil Volume 2. An expanded beauty and lifestyle collection that further establishes beauty as a natural extension of the globally recognised fashion brand.
Founded in Australia, White Fox has become a global fashion phenomenon, building an incredibly loyal community through trend-led collections, viral social content and unforgettable brand experiences.
Building on the momentum of its debut launch, Volume 2 has been a continuation of the partnership with SLG Brands, a leading UK-based beauty innovator. Launching exclusively with Boots, the new collection marks the next chapter in White Fox's beauty journey, bringing an even broader assortment of trend-led beauty accessories, gifting and lifestyle products to the UK high street.
Designed with today's social-first consumer in mind, the collection features more than 20 beauty and lifestyle products spanning gifting, bath & body, beauty essentials and accessories. The collection also sees the return of fan favourites, including the much-loved Squishy Tote in an all-new colourway after the original sold out in just two weeks.
White Fox's exclusive Bestie Bonus promotion also returns, with every purchase unlocking a limited-time discount for White Fox's online fashion store, creating a seamless connection between the brand's beauty and fashion worlds.
"Building on the incredible response to our first collection, Volume 2 represents an exciting evolution of the White Fox beauty and lifestyle offering," said Lucy Beresford, Chief Executive Officer at SLG Brands. "Together with White Fox, we've completely evolved our offer. Every product has new features, and we’ve enhanced the cosmetic offer, tapping directly into the trends today's consumers are excited to discover, collect and share, with iconic tooled elements that carry the iconic White Fox aesthetic.”
White Fox Beauty & Lifestyle Volume 2 launches exclusively at Boots and online 15th September, continuing the brand's expansion beyond fashion while strengthening its position as a lifestyle destination for its global community.
About White Fox
Founded in Australia, White Fox is a global fashion and lifestyle brand recognised for its trend-led collections, viral social presence and highly engaged Gen Z community. The brand has grown beyond fashion into beauty, accessories and gifting, creating shareable products that celebrate confidence, self-expression and individuality.
About SLG Brands
SLG is a global beauty brand owner and incubation platform that has developed and launched some of the world’s most exciting, authentic, and trend-forward beauty brands. Founded in 1985 and led by Miles Dunkley alongside Lucy Beresford and Richard Buckland, SLG brings indie-brand adaptability together with global authority, innovation, and industry-leading expertise. Its portfolio includes COLAB Dry Shampoo, Johnny's Chop Shop, Rhyme&Reason, Velvotan, and Happy Hair People, with a legacy of partnerships spanning fashion, celebrity, and influencer-led brands worldwide.
For more information, imagery or just to have a chat please email the newsroom pr@slgbrands.com