The iconic British fashion designer introduces her first beauty collection, exclusively available at Boots, in collaboration with leading beauty incubator, SLG Brands.
Bella Freud, the celebrated British fashion designer renowned for her signature knitwear and distinctive cultural aesthetic, announces the launch of her debut beauty collection.
Developed in partnership with SLG Brands and launching exclusively at Boots, the new range marks an exciting new chapter for the Bella Freud brand, bringing its unmistakable style and personality into the beauty category.
Together, Bella Freud and SLG Brands have created a collection that captures the designer's distinctive creative vision while delivering exceptional quality and accessibility. The collaboration also showcases Bella's love of evocative words, reflected across pieces including the compact mirror, hand wash and lotion, hair slides, and amber lip oil.
Bella Freud: ‘These words have landed in my consciousness, travelled from my mind's eye and down my arm, passing through my heart.'
Embodying Bella Freud's effortless approach to style, the range translates the brand's fashion heritage into a curated selection of beauty and lifestyle products designed for everyday luxury; where every piece is elevated and lives within a keepsake box.
'For those moments when it's just you and the mirror - addressing a moment of self-doubt, " said Bella Freud. "This is a collection of timeless beauty and lifestyle staples to radiate beauty and power into your world.'
"Bella Freud has built an iconic British brand with a unique point of view," said Lucy Beresford, CEO at SLG Brands. " We are proud to partner with her to create a beauty collection that authentically translates her creative vision into a compelling consumer offering."
By partnering with SLG Brands and Boots, Bella Freud Beauty brings together creative excellence, beauty innovation and trusted retail expertise to deliver a collection designed for today's beauty consumer.
The Bella Freud Beauty collection will be available exclusively at Boots stores nationwide and online from 15th September.
About Bella Freud
Bella Freud is an internationally recognised British fashion designer celebrated for her iconic knitwear, timeless collections and distinctive cultural perspective. Her eponymous label has become synonymous with understated luxury, wit and individuality, blending fashion, art and music into pieces that have achieved cult status. Known for her instantly recognisable Word sweaters and intelligent yet playful approach, Bella has built a global following and continues to influence contemporary style through collections that celebrate creativity, self-expression and enduring design.
About SLG Brands
SLG is a global beauty brand owner and incubation platform that has developed and launched some of the world’s most exciting, authentic, and trend-forward beauty brands. Founded in 1985 and led by Miles Dunkley alongside Lucy Beresford and Richard Buckland, SLG brings indie-brand adaptability together with global authority, innovation, and industry-leading expertise. Its portfolio includes COLAB Dry Shampoo, Johnny's Chop Shop, Rhyme&Reason, Velvotan, and Happy Hair People, with a legacy of partnerships spanning fashion, celebrity, and influencer-led brands worldwide.
For more information, imagery or just to have a chat, please email the newsroom: pr@slgbrands.com