Ready, Sweat, Glow: Sweaty Betty Launches New Beauty & Wellness Collection

Sweaty Betty is proud to introduce its new Beauty & Wellness Collection, a thoughtfully curated edit of mindful must-haves designed to support women through every part of their day. The launch reflects the brand's commitment to empowering women through fitness and beyond, bringing together beauty, wellbeing and purposeful design. 

The collection is designed to bring the benefits of aroma wellness into every part of the day, making it easy to create moments of calm, reset and restoration wherever life takes you. Featuring the collections ‘Keep It Chill’, ‘After Class’, ‘Clean Start’ and ‘Sweat Reset’, the range has been thoughtfully developed to support everyday wellness rituals at home, in the gym and on the go. 

Each product, from body & hair mists to body polish, exfoliator and lotion forms part of a wider brand narrative, with thoughtful messaging that opens a dialogue and empowers consumers in the everyday. Completing the experience is a signature fragrance that is cool, calm and confident. Blending notes of white jasmine, creamy vanilla and soft woods, the scent has been developed using AromaWellness Relax technology, scientifically proven to help promote relaxation. Designed to bring the benefits of aroma wellness into everyday routines, the fragrance helps create moments of calm and reset, whether getting ready at home, refreshing after a workout or taking a mindful pause on the go, turning simple self-care rituals into meaningful moments of wellbeing. 

Helen Harding, Chief Product Officer at Sweaty Betty, said: "At Sweaty Betty, we've always believed that wellbeing extends beyond movement. This collection is a natural extension of our brand, giving women practical products that fit into their everyday lives and support moments of confidence, self-care and reset. We're excited to bring our community a beauty and wellness range that reflects the way they live." 

"This collection brings together thoughtful product design, high-performing formulas and a clear brand vision,” said Lucy Beresford, CEO at SLG Brands. “Working with Sweaty Betty, our focus was to create a range that supports modern routines while delivering a premium beauty and wellness experience.” 

Sweaty Betty enters the beauty category with a new Beauty & Wellness Collection, offering a curated range of self-care essentials designed for modern, active lifestyles. The Sweaty Betty collection is available exclusively at Boots stores nationwide and online from September 15th.