Lucy Beresford, Managing Director at SLG Brands
About SLG Brands
SLG is a global beauty brand owner and incubation platform partner who has developed, and launched some of the most exciting, vibrant and authentic beauty brands available around the world; all housed in the company’s integrated award-winning laboratory, design studio, and workspace in Cheltenham UK.
Founded in 1985, SLG is led by creative pioneer Miles Dunkley, alongside industry visionaries Lucy Beresford and Richard Buckland, and their team of experienced specialists. They have harnessed the perfect synergy between bringing indie-brand adaptivity and future-thinking cool, with global authority, innovation and industry-leading expertise, built over 4 decades.
Their portfolio of purpose and insight driven brands includes: COLAB Dry Shampoo the most followed dry shampoo on social media in the world; Johnny's Chop Shop #2 male grooming brand in the UK; Rhyme&Reason the first and only eco-minded hair care brand to use no new plastic in both their bottle and cap; Velvotan the original patent owned tanning mitt and most recently the Happy Hair People range, supporting mental health signposting service Project Healthy Minds in the USA.
SLG also operates as an international brand incubator platform and is particularly reputed in the industry as being design driven and fuelled by fashion and trend, strategically designing and creating brands, collections and product ranges in partnership with global retail multiples such as Boots, Target, Walmart and Ulta, and for some of the biggest and most well-known fashion, lifestyle, celebrity, and influencer brands and personalities of the last 15 years.
These include the earliest breakthroughs in social media and influencer brand creation with Zoella and Gleam Future management, fashion powerhouses such as Superdry and Julian McDonald, through to British icons in talent and entertainment such as Little Mix and Fearne Cotton, alongside iconic brands Radley and Laura Ashley.
As a boutique business, SLG accelerate creativity and innovation with pace and control, free from the organisational bureaucracy of large corporate companies. SLG react quickly to the desires and demands of consumers, partners, technologies and marketplaces, ensuring they operate as a bold, agile and exciting partner.