Now available at Walmart nationwide, the 3-in-1 formula absorbs sweat and oil, neutralises odours, and refreshes the scalp instantly for active lifestyles.
COLAB has launched its new Workout Formula Dry Shampoo bringing first-to-market scalp cooling innovation to shelf at an accessible price point of $5.97.
Landing just as heated workouts and high-performance beauty dominate the conversation, Workout Formula is designed to solve one specific problem: the hot, sweaty, oily scalp that follows a tough session. Whether it’s Pilates, running, strength training, or hot yoga, this formula delivers an instant reset without the need to wash.
Dubbed “the Sweat & Oil Absorbing one,” the unique 3-in-1 formula works on three levels:
- COOLS: Breakthrough cooling technology activates skin receptors to instantly refresh and cool the scalp on contact.
- CLEANSES: Super absorbent natural rice starch lifts and absorbs both sweat and oil at the root.
- CONFIDENCE: Fragrance Fresh Technology neutralizes odours and leaves hair smelling clean all day long. Enriched with Vitamin E to support scalp care and comfort.
Dermatologically tested, cruelty free, and vegan friendly, Workout Formula delivers high performance results with 87% of users rating it 5 out of 5 and 82% saying they would switch to this dry shampoo.
Rooted in tailored oil absorption and scalp-focused science, COLAB continues to redefine the dry shampoo category with solutions built for everyday performance. Workout Formula marks the latest step in advancing the brand’s mission to deliver accessible, science-led haircare at scale while strengthening its position as a leader in next-generation innovation.
COLAB Workout Formula Dry Shampoo is now available nationwide at Walmart.
About COLAB
COLAB is run by a collective of cosmetic scientists and creative haircare innovators based in Cheltenham, UK. With over a decade of dry shampoo expertise, COLAB creates “great hair days on demand” for consumers seeking instant results and convenience. The brand combines fun, affordable, and innovative products with science-backed performance, offering formulas for all hair types, textures, and colors.
COLAB is run by a collective of cosmetic scientists and creative haircare innovators based in Cheltenham, UK. With over a decade of dry shampoo expertise, COLAB creates “great hair days on demand” for consumers seeking instant results and convenience. The brand combines fun, affordable, and innovative products with science-backed performance, offering formulas for all hair types, textures, and colors.
COLAB @colabhair | www.colab-hair.com
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