Joint Announcement - Acquisition of COLAB Dry Shampoo & Johnny's Chop Shop

26th June 2026

CHELTENHAM, UK — SLG Brands, the UK-based beauty incubator founded by Miles Dunkley, has completed the sale of COLAB Dry Shampoo and Johnny’s Chop Shop to Thriving Brands LLC, a Cincinnati-based acquisition platform focused on everyday use personal care brands. Financial terms were not disclosed.

COLAB is a science-led haircare brand built around the dry shampoo category and Johnny's Chop Shop is a men's grooming brand that gives consumers professional barbershop results at home. Both brands have gained significant distribution across key retail partners.

Led today by CEO Lucy Beresford and CFO, Richard Buckland, SLG Brands is the founder-creator of its own successful portfolio of brands, including COLAB, Johnny’s Chop Shop, and has also partnered with some of the world’s most exciting lifestyle and fashion brands, online creators, and influencers to facilitate their extension into the beauty market.

“This is exactly what SLG does,” said Lucy Beresford, Chief Executive Officer of SLG Brands. “We conceived and founded COLAB and Johnny’s Chop Shop and grew them into internationally recognised brands. This transaction frees SLG to focus on what comes next.”

Thriving Brands, whose existing portfolio includes the Right Guard and Dry Idea Brands, operates a dedicated growth platform across multiple categories, brands, and geographies.

“COLAB and Johnny’s Chop Shop are the kind of brands that win on shelf because they were built with genuine consumer insight and cultural relevance,” said Craig Cappozzo, CEO of Thriving Brands. “Our job is to protect what makes them work and scale what makes them grow. SLG established an exceptional foundation—we’re here to build the next chapter.”

SLG Brands: Jonathan Dee, Marketing Director • jonathan.dee@slgbrands.com

Thriving Brands: Rolando Collado • Chief Operating Officer • rolando@thriving-brands.com

SLG Brands is a UK-based beauty incubator founded by Miles Dunkley and headquartered in Cheltenham. The company creates, develops, and scales culturally relevant consumer beauty brands through a fully integrated brand-building platform. Its owned brand portfolio has included COLAB, Johnny’s Chop Shop, and Velvotan. SLG also partners with lifestyle, fashion, and creator brands to facilitate their extension into beauty, and distributes through leading health and beauty retailers globally.

Thriving Brands is a Cincinnati, Ohio-based personal care and consumer goods company backed by Trive Capital. The company acquires and scales brands in personal care and adjacent consumer categories.