The collection is developed in partnership with SLG Brands and will launch exclusively at Boots stores in the UK
Hunter, the British heritage brand renowned for its legendary Wellington Boot and enduring commitment to quality, durability and protection against the elements, announces the launch of its first-ever men's grooming collection in partnership with SLG Brands. The partnership marks the brand's continued growth into lifestyle categories beyond footwear. Since its founding in 1856, Hunter has become synonymous with craftsmanship, resilience and modern British style, creating products designed to perform in every environment.
A seamless extension of the Hunter lifestyle, the collection has been designed for the modern adventurer, introducing a wash bag, manicure set, spray trio, water bottle, multi balm, and eau de toilette, as well as a selection of curated gift sets ahead of the festive season.
Distinctive Hunter design cues appear throughout the range, including the signature logo, the iconic Wellington tread pattern and a colour palette inspired by the brand's bestselling boots, combining Hunter Green, Navy and its unmistakable Hunter Red. Premium matte finishes and tactile materials echo the feel of Hunter's renowned natural rubber footwear, creating a cohesive brand experience across every touchpoint.
Inspired by the natural world, the collection’s signature fragrance, After Storm, captures the unmistakable scent of petrichor; the fresh, earthy aroma after rainfall. Using AromaSpace™ technology, the fragrance recreates the unique scent of the air after a thunderstorm, bringing Hunter's outdoor spirit to life.
"Hunter has long stood for craftsmanship, performance and enduring British design,” said Henry Stupp, President, Lifestyle EMEA-India, Authentic Brands Group, owner of the Hunter Brand. “Through our partnership with SLG Brands, we're extending the brand equity into a complementary category with an operator that brings deep expertise in beauty and personal care. It's another example of how Authentic accelerates iconic brands through category expansion with best-in-class partners."
Launching exclusively at Boots, the UK's leading beauty and health retailer, the collection introduces Hunter to a new generation of consumers while reinforcing Boots' position as the destination for premium lifestyle beauty brands.
The Hunter Grooming collection is available online now, exclusively at Boots.
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About Hunter
With 170 years of heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand, offering an expansive footwear collection, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. With seasonal introductions of fresh new styles and colourways inspired by the brand’s strong DNA, Hunter has cemented its position as the "welly of choice" among outdoor enthusiasts, celebrities and fashion trendsetters alike. For more information, please visit Hunter on Instagram at @hunterbootsuk and online at www.hunterboots.co.uk.
About SLG Brands
SLG is a global beauty brand owner and incubation platform that has developed and launched some of the world’s most exciting, authentic, and trend-forward beauty brands. Founded in 1985 and led by Miles Dunkley alongside Lucy Beresford and Richard Buckland, SLG brings indie-brand adaptability together with global authority, innovation, and industry-leading expertise. Its portfolio includes COLAB Dry Shampoo, Johnny's Chop Shop, Rhyme&Reason, Velvotan, and Happy Hair People, with a legacy of partnerships spanning fashion, celebrity, and influencer-led brands worldwide. For more information, imagery or just to have a chat please email the newsroom pr@slgbrands.com